Business Coaching
& Consulting
For Small Business Owners
Small business owners include those just starting up, deciding to scale, or already in a successful place and ready to level up. Coaching creates space for leaders to identify pain points and work collaboratively toward meaningful outcomes while consulting is more directive, providing clear strategy, tactics, and solutions to bridge the gaps.
Ann Marie McHenry is a Certified Professional Coach, Licensed Marriage & Family Therapist, and Certified Gottman Method Couples Therapist She built, scaled, and sold her seven-figure business in 2025. She spends time between Scottsdale, Arizona and Cincinnati, Ohio with her husband and pup.
My Approach
When energy is spent in the right places, people and businesses thrive. Finding the balance between effectively operating your business and tending to yourself, as the leader and visionary, is where I can help.
I come to the table with two decades of experience as a mental health therapist and the lived experience of founding, scaling and selling a multi-million dollar business to a Fortune 500 company.
I’ll get to know you and your business including your vision, your “why,” what lights you up, and what weighs you down. We’ll explore the parts of your business you love and the places where pain points exist. We’ll look closely at your infrastructure, operations, and financial health, while making space for your mental and emotional wellbeing.
Every business is a living ecosystem that needs clear direction and intentional action. Each business also needs systems of freedom that will allow you - the leader and holder of all responsibility - time to rest and actually enjoy what you’ve built.
I specialize in supporting mental health and healthcare practices but I work with clients across all industries, across the country. Any business that’s figuring out how to grow and scale is where I can help.
Our work together
In my work with founders and small business owners, we build the systems, structures, and clarity that you and your business need to grow. Whether you’re launching, rebuilding, or scaling, we’ll translate your vision into a durable, operational foundation with a healthy team culture.
Below are the core areas we’ll address. We’ll customize them to your industry, leadership style, and long-term goals.
By the end of our work, you’ll have a business that feels aligned, organized, and grounded. Your team will know your expectations, you’ll be working “in” or “on” the business as much as you prefer, and your clients will have a consistent experience every time they engage your product or service.
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We begin by defining the heart of your business: your vision, values, and the way you want people to feel working with you. Then we translate that into the everyday realities of your team culture, communication, and infrastructure.
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Clear roles and thoughtful leadership create stability. We’ll build:
Job descriptions and expectations
Hiring and onboarding processes
How to “unhire” with professionalism and integrity
Performance frameworks that support growth rather than burnout
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Together we’ll define the key metrics that matter for your business including indicators of health, sustainability, and scalability. I’ll help you set up systems to track, interpret, and act on them.
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We streamline the operations of your business so you’re not reinventing the wheel every day. This includes:
Workflow management
Client acquisition and retention
Billing and financial processes
Documentation systems
Team communication protocols
Leadership, management, or team support structures
Onboarding new staff
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Your brand should communicate your purpose clearly and consistently. We can collaborate on:
Website design and build
Brand identity and messaging
Marketing strategy and SEO
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AI is no longer optional for leaders who want to scale sustainably. We’ll review the AI tools you’re currently using and how they’re integrated into your day-to-day operations.
Rates & Terms of Service
Monthly Retainer
Coaching is offered on a monthly retainer of $1,500. This includes two 60–75 minute coaching sessions per month, along with ongoing real-time and asynchronous support through Voxer between sessions. Voxer is a free app that functions over data or Wi-Fi, allowing instant communication, while simultaneously recording messages for later playback. You’ll have access to your coach Monday thru Friday via Voxer and can use that platform to check in, troubleshoot, brainstorm, and anything else that might arise.
If additional support is needed, à la carte sessions may be discussed with your coach. À la carte 1:1 sessions are offered at $350 for 60-75 minutes.
Monthly Retainer: $1,500 includes two 60-75 minutes sessions and ongoing support via Voxer
À la Carte 1:1 Session: $350 per 60-75 minute session
Payment Collection
Payment is collected at the start of services and is billed on a monthly, recurring schedule on the same calendar date services began. All payments are non-refundable.
Duration of Service
Clients may choose to pause or conclude their work at any time. To avoid the next billing cycle, 48 hours’ notice prior to the scheduled payment date is required. While many clients find that the completion of work happens naturally through collaborative conversation once goals are met, you are not obligated to continue beyond any given month.
This structure is designed to support continuity, momentum, and meaningful progress while honoring flexibility and autonomy.
Coaching & Consulting Terms
Rose & Stone, LLC provides business coaching and consulting services for leaders, founders, and entrepreneurs. These services are not psychotherapy or mental health treatment, and do not involve diagnosis or clinical intervention.
Coaching is a collaborative, forward-focused partnership designed to help clients identify the gap between where they are now and where they want to be. Consulting may include directive guidance, strategy, and specific recommendations to support business growth and leadership effectiveness.
While the founder is a Licensed Marriage and Family Therapist, services are provided exclusively in the role of coach and consultant. If a pattern emerges that suggests unresolved trauma or mental health concerns are interfering with a client’s ability to move forward, a referral to psychotherapy or other appropriate support may be recommended.
Clients remain responsible for their decisions and outcomes. Coaching and consulting offer support, clarity, and structure, but do not guarantee specific results.